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Located at the heart of Battersea Power Station’s Turbine Hall, Apple Battersea integrates a modular design approach that features inclusive, innovative, and sustainable design enhancements. Prefabricated solid timber avenues are designed to accommodate themed avenue bays and counter-based services, within a universal framework. The design includes an Apple Pickup station and re-introduces the Genius Bar, with a reimagined counter for face-to-face conversations during hands-on technical and hardware support. It also features a customer experience area, where visitors can try out devices or customise them to suit their needs.
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The store in Battersea Power Station is quintessentially Apple, while respecting the historic Grade II* listed landmark. Four central brick columns have been retained, to enhance the character of the space. The system’s material palette of timber, terrazzo, and exposed metal works in harmony with the heritage driven approach to the major redevelopment project. A glazed storefront with bronze framing is in keeping with the adjacent retail units in the Turbine Hall. The design carefully balances historic and contemporary elements - creating a space which celebrates the building’s industrial past while embracing technological innovations of the future.
To extend the life of the store - without significant interventions - and reduce its carbon footprint, the avenue system can be easily modified, repaired and re-assembled to adapt to future needs. The system also makes reductions in petrochemical and carbon-intensive materials. The uniquely designed ceiling is made of biogenic acoustic baffles, minimising the dependency on metals, while the bio-resin terrazzo flooring is created with biopolymers, reducing the need for chemical resins. These measures reduce both the store’s operational energy consumption and the embodied energy of construction. Apple Battersea runs on 100 percent renewable energy and is carbon neutral, like all Apple retail locations.
Apple Battersea is a retail store located in Battersea Power Station's Turbine Hall, featuring a modular design that is inclusive. It respects the historic landmark while incorporating modern elements, offering an accessible environment. The store also has assisted listening systems for customers with hearing disabilities. One notable feature is the assistive listening loop in the floor at the Today at Apple table, which allows customers with hearing aids to overhear sessions and become part of the experience. Portable assisted listening devices are also available throughout the store for those who express the need to use them. Biogenically sourced acoustic baffles are integrated into the ceiling design, enhancing acoustic clarity, and mitigating sensory overload from sound, thus catering to neurodiverse needs. For visual design, the store uses bright flooring that contrasts with the tables, avenues, and counters, made from wood. A dark band around the base of the walls provides visual differentiation with the flooring, aiding in navigation especially for those with visual and cognitive impairments. The store layout has also been designed with wheelchair users in mind, providing improved access routes and ensuring ease of mobility. The aim was to create an accessible aisle, allowing for two wheelchair users to pass each other easily around the entire store. This design not only benefits wheelchair users but also improves the overall navigability of the store for all customers.
“Our stores are a place where the community can come together to discover all of Apple’s incredible products and services, and we’re proud to be expanding to serve even more customers with the opening of Apple Battersea,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Located just below our new U.K. headquarters, our amazing team is excited to provide exceptional support and help customers unleash their creativity.”
Foster + Partners is a global studio for architecture, urbanism and design, rooted in sustainability, which was founded over fifty years ago in 1967 by Lord Foster. Since then, the practice has established an international reputation for thoughtful and pioneering design, working as a single studio that is both ethnically and culturally diverse. The studio integrates the skills of architecture with engineering, both structural and environmental, urbanism, interior and industrial design, model and film making and many more – the collegiate working environment is similar to a compact university. These diverse skills make Foster + Partners capable of tackling a wide range of projects, particularly those of considerable complexity and scale. Design is at the core of everything the practice does, from products and buildings to cities, always maintaining a commitment to listening, questioning, and innovation.
