The project originates from two main reasons, one of a contextual nature and one of a technological nature. The design concept is the meeting of these two reasons. The building is an important volumetric extension of a concrete prefabricated building geometrically positioned with a logic detached from the context characterised by a strong urban axis overlooked by the entire production area of the large yacht basins of the port of the city of Ancona. The idea chooses to preserve the existing building in order to reduce the environmental impact that would have been caused by the production of industrial rubble, and bridges a new volume with a metal structure, recovering the street front and anchoring the new Ferretti Headquarters to the city through its new representative front.
The landscape is a two-sided context suspended between the sea, the road and the railway, characterised by anonymous volumes housing the important shipyards of the Doric pole. The new Ferretti Headquarters is as a head on the main distribution axis of the industrial pole, qualifying the street itself with its recognisable architecture, which well represents the significant role of the company. Architecturally it rotates the system to the sea, anchoring it to the infrastructural bundle on which it faces and in direction of the ancient heart of the city. The horizontality of the new building reinforces this perspective and positions all its representative rooms, meeting rooms and panoramic terrace precisely in this direction in order to visually connect with the ancient heart of the city.
The project meets sustainability and eco-compatibility requirements primarily through the design strategy itself: the preservation of the existing building and the insertion of the superelevation superimposed on it, allows a strong decrease in the production of rubble and waste materials and a strong reduction in the project's CO2 production; furthermore, the materials used - mostly steel and metals - allow for subsequent reuse and recycling of the materials themselves; finally, the double skin allows for bioclimatic and sunlight control, which is indispensable in the Mediterranean context; the use of photovoltaic on the roof also allows for the building's plant autonomy.
The idea of superimposing two metal planes on the existing concrete levels is the result of the desire to creatively narrate an opposition of parts, pre-existence and expansion, which becomes the distinctive architectural image characterising the Ferretti Group's important corporate presence in the banal surrounding context. At the same time, the metal plate whose suspension is emphasised by the forks and tall metal pillars that lighten it and allow it to overlap, is the result of the structural knowledge necessary for that technical-functional coexistence between the two parts, new and existing. The slippage between the existing rectangular building and the large overlapping metal trapezium makes it possible to create a large, high porch supported by the aforementioned metal forks that constitutes the new entrance to the headquarters. The superimposed plate strengthens the building's horizontal dimension through the use of a metal skin in front of the glass walls, which not only allows the front's sunlight to be controlled, but also gives it a unified image while dematerialising its strong volumetry with its lightness and undulating course. The metal skin, which reinforces the building's horizontality, stimulated by the road and railway infrastructural bundle facing it, is also superimposed on the project's only vertical element, which is the full-height entrance and glazed staircase of the new office building.
The building represents a unique opportunity for the Ferretti Group to strengthen its presence in the city and port of Ancona, with an image of innovative and bold character. The new premises, which are the result of an expansion and redevelopment of an existing building and the nautical district of Ancona, are inspired by the Ferretti Group's prestigious pleasure boats and superyachts.
Talevi engineering office was founded in 1974 by engineer Maurizio Talevi, and has been in business for almost 50 years with the second generation. In the first 30 years, the firm established itself in the territory for large structural works pioneering the use of steel and
reinforced concrete. Subsequently, and with the addition of new professionals, the Talevi Engineering Studio became a reference for large projects in the public and private sectors, and the structures designed in the early years joined the complete design of
buildings with meticulous attention to every aspect of design.
Mondaini Roscani studio was founded in 1996 as an associated professional activity based in Ancona. The professional structure deals with architecture and town planning with realisations in various areas of the country documented in many publications.