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The area where the new De’ Longhi Group Headquarters project is located was the site of a devastating fire that destroyed the De’ Longhi production facility in Treviso in 2007. In 2015, De’ Longhi Group decided to use the area for its new headquarters and entrusted the project to the Signorotto+Partners studio. The expansion includes office areas, relaxation areas, an auditorium, a foyer, equipped terraces, new boardrooms and executive offices and the company restaurant. The architecture respects the pre-existing structure and its styles, renewing them and introducing elements of contrast between the old and new, both chromatically and geometrically. These elements are characterized by the use of glass and metal frames with a white textured coating that highlight key points of the complex.
The project fills an urban void left by the 2007 fire, which had left only a completely asphalted and degraded layer. The new expansion encloses the pre-existing building, thus forming an internal courtyard used as a garden, with organically shaped paths. It harmoniously blends industrial architecture, primarily dedicated to work environments with more rigid geometry, with natural spaces, characterized by free forms and small green dunes that frame the building and its internal courtyard. The initial concept was to create a sort of campus that connected the various activities carried out within De’ Longhi. The design of these external spaces was the result of careful planning to rethink the quality of the work environment, where people can reconnect with the outdoors.
The project has taken into account aspects of sustainability by utilizing materials such as concrete, aluminum, and glass, as evidenced by the structure's design and construction. Concrete, chosen for its durability and strength, forms the foundation and main structural components of the building. Aluminum, known for its recyclability and lightweight properties, is used for the structural elements of the façades, providing both strength and aesthetic appeal. Additionally, large glass panels are incorporated into the design to maximize natural light, reducing the need for artificial lighting and enhancing energy efficiency. Overall, the project demonstrates a commitment to sustainability through the thoughtful selection and integration of these materials.
The building is constructed with reinforced concrete and features precast double-T slabs spanning from 20 to 27 meters, allowing for open-plan, spacious floors.
The facades are of a structural type, made of aluminum and glass to maximize transparency and illumination.
The building includes two particular architectural elements: the entrance hall along with the overlying foyer/auditorium and the stair tower to the north, constructed with tensile facades that create a suspended portion, highlighting the structural glass's capabilities. A characteristic of the adopted system is a tensile structure composed of pretensioned and interwoven steel cables, with a maximum height of 17 meters.
In particular, the building's hall is characterized by both glass tensile structure facades, each placed within a perimeter frame made of reinforced concrete coated with tapered white metallic cladding, creating a special textured finish. This allows for visibility between the interior and exterior, making the internal courtyard visible. Crossing the hall is facilitated by suspended reinforced concrete walkways. These walkways echo the concept of the steps of Venetian bridges, with a broad, gentle rise and fall, breaking up the space within the hall.
The stair tower exhibits the same characteristics as the entrance hall facade, but internally, it houses a suspended staircase with a glass balustrade, connecting all office floors and the equipped terrace for the foyer and auditorium on the roof.
The project aims to create spaces that not only meet users' functional needs but also surprise, excite, and connect them with the surrounding world. It represents the new face of the De'Longhi headquarters, redefining the company's standards and the image it wants to convey to the world.
Based in Treviso, SIGNOROTTO + PARTNERS is an interdisciplinary team specializing in architecture, interior design, urban planning, landscape design, and industrial design. The studio seeks new spatial solutions for contemporary urban contexts, focusing on the relationship between buildings and spaces while promoting innovative projects.
Our passion for shapes, materials, and creating practical yet beautiful objects drives each project. Our designs are clear-cut, linear, and simple. Ideas stem from everyday life and practical needs rather than nature. Curiosity leads us to experiment with new combinations and explore new paths. Tradition and experience guide us, reminding us to look to the past to envision the future.
We are designers, craftsmen, researchers, storytellers, and architects, but most of all, we are dreamers. Collaborating with brands and clients worldwide, we embrace cultural differences and diverse project approaches.
