The idea for the project stemmed from the combination of Chengdu's rich history and the renowned brand Tongrentang. The concept was developed by merging traditional Chinese elements with modern materials, showcasing the royal identity of Zhima Health. WUUX Architecture Design Studio employed design strategies that harmonized Eastern etiquette, creating a symmetrical layout and incorporating elements like red walls, glazed tiles, and ancient architectural features. The concept evolved through careful consideration of the brand's values, the city's cultural significance, and the desired customer experience, resulting in a vibrant and avant-garde design that captures the essence of Zhima Health.
The "Zhima Health" project in Chengdu establishes a dynamic relationship with the surrounding landscape and urban area. Located at the intersection of Chunxi Road and Zongfu Road, it becomes a focal point within Chengdu's vibrant cityscape. The design incorporates elements of the city's history and culture, paying homage to its heritage while adding grandeur and elegance. Additionally, the project revitalizes the space, enhances visual appeal, and seamlessly transitions from the bustling urban environment to the serene atmosphere of Zhima Health. Overall, it harmoniously blends with its surroundings, becoming an integral part of Chengdu's vibrant cityscape.
This Project showcases a compelling blend of traditional Chinese elements and modern design sensibilities. The project's strengths lie in its ability to capture the royal identity of Zhima Health, while also creating a harmonious and inviting space for visitors. One of the defining characteristics of the project is its meticulous attention to detail. The interior and facade renovations artfully combine red walls, glazed tiles, Dougong, and other traditional architectural elements with contemporary materials like metal and glass. This fusion creates a visually striking space that pays homage to the brand's heritage while embracing a modern aesthetic. Another strength of the project is its thoughtful spatial arrangement. The design team divided the space into functional areas dedicated to herbal coffee and drinks, healthy light meals, and health care products. Each area is thoughtfully designed to cater to specific attributes and products, providing a seamless and immersive experience for customers. The project also stands out for its lighting design. Stretch ceilings create a dynamic overhead lighting scheme, allowing light and shade to playfully interact. Different lighting modes and colors adapt to the dynamic local lifestyle, seamlessly transitioning from a retail store during the day to a health preservation bar at night.
This Project exceeded our expectations. WUUX beautifully captured the essence of our brand and translated it into a captivating physical space. The combination of traditional Chinese elements with modern design elements created a unique and inviting atmosphere. We are thrilled with the result and confident that this flagship store will become a landmark in Chengdu. It perfectly reflects our commitment to providing high-quality health products and services while honoring our rich heritage.
Yong Wang.
Traditional brand upgrade, representative figure of designer in new retail space, design strategy consultant. Founder of WUUX Design Studio.
Senior interior architect of China Building Decoration Association, Beijing WUUX Design Studio, WUXIANG Construction Design Creative Director, Co-founder, Partner and Founder of YUEXI Hotel, Design Consultant for Tongrentang Health New Retail Space. He has been responsible for a series of conceptually innovative projects, high-end real estate projects, hotel and office space designs. Representative works include Tongrentang Zhima Health Store, YUE Wuyi Tea Lifestyle Hotel, and Taohuayuan Family Exhibition Hall. Founded WUXIANG Construction (Beijing) Design Studio in 2015, which is a young and dynamic design team with a wide range of services.