HATCH Architects - Duravit Shanghai Flagship Showroom highlights the brand's journey from Germany to China
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Duravit Shanghai Flagship Showroom highlights the brand's journey from Germany to China

HATCH Architects

Interior  /  Completed
HATCH Architects

Our design concept can be traced to Duravit’s origin in Hornberg, a town in Black Forest of Germany. On the left side at the entrance, HATCH team creates a wood grouse installation -The bird native to Hornberg has beenin the logo of the brand since 1937, which currently appears in a stylish abstract form. With the wood grouse installation, HATCH aspires to highlight Duravit’s German heritage, as well as the brand’s attachments to its roots. Above the reception area, we design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Each “billboard” greets and welcomes visitors in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

The building’s floor-to-ceiling glass facade ensures favorable indoor-outdoor interactions. The signage in Duravit’s iconic blue color can be seen from afar. The interior design showcases a combination of cultural elements of China and Germany, honoring Duravit’s ambition of making its stakeholders’ lives a little better each day.

Above the reception area, we design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Each “billboard” greets and welcomes visitors in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China.

The center area on the first floor is designed to be a “stage,” where Duravit’s iconic bathroom furniture and bathroom ceramics can be showcased in turn. The “pedestals”, where products are installed, are designed to assimilate Duravit’s packages. The “pedestals” are installed with wheels so that they can be moved away easily when necessary - and the vacant “stage” can be used to hold events and activities of all kinds, including forums, training sessions and press conferences. Above the “stage,” HATCH creatively customizes a lighting system - We employ 3D scanning and printing technologies to recreates Duravit’s iconic ceramic basins, and the reversely installed basins are utilized as chandeliers.

Paris Design Awards 2023 Official Selection

On the left side at the entrance, HATCH team creates a wood grouse installation -The bird native to Hornberg has been in the logo of the brand since 1937, which currently appears in a stylish abstract form. With the wood grouse installation, HATCH aspires to highlight Duravit’s German heritage, as well as the brand’s attachments to its roots. Above the reception area, we design a set of suspending installations inspired by neon-lighted billboards in Shanghai. Each “billboard” greets and welcomes visitors in different languages. Being complementary to each other, two sets of installations compose a narrative of Duravit’s journey from Hornberg to Shanghai, and from Germany to China. The “pedestals”, where products are installed, are designed to assimilate Duravit’s packages. The “pedestals” are installed with wheels so that they can be moved away easily when necessary - and the vacant “stage” can be used to hold events and activities of all kinds, including forums, training sessions and press conferences. Above the “stage,” HATCH creatively customizes a lighting system - We employ 3D scanning and printing technologies to recreates Duravit’s iconic ceramic basins, and the reversely installed basins are utilized as chandeliers. A huge staircase colored in Duravit blue stands as a background to the “stage” area. When going up to the second floor, visitors may learn about Duravit’s history on from the brand wall installed along the stairs.

Duravit proudly commends HATCH Architects for their exceptional design work! Our flagship Shanghai showroom, meticulously crafted by their team, is located in Changning District. With a transparent glass façade, it seamlessly integrates indoor and outdoor spaces. The iconic blue Duravit signage and fusion of Chinese-German elements epitomize our "enjoyment in progress" philosophy. HATCH Architects' unrivaled creativity shines through, creating an awe-inspiring store.

Credits

 Shanghai
 Cina
 Duravit
 Flagship Showroom
 06/2023
 1168 mq
 Confidential
 David Wei
 Penghong Lu, Hua’er Lin, Jiayang Li, Jiawen Xu, Yuchao Zhang, Qu Zhang, Qian Wang, Jingjing Duan, Enrui Xu (intern), Junjie Jiang (intern)
 Lighting Design:Jianmin Ni, MEP:Wei Tang
 Boris Shiu

Curriculum

HATCH Architects is aninnovation-driven architecture + interior design company with Royal Institute of British Architects (RIBA) qualification. HATCH is founded in London. Web ring together imaginative designers and local experienced from around the world to jointly create creative and practical design solutions. We have rich design experience in the fields of office design, hotel design, exhibition design and renovation. We costumize our design team for each project, and create sustainable design works based ona full understanding of the local environment and culture.

http://hatchgroup.cn/index.php...

Tag

#Shortlisted #Cina  #Edificio commerciale - Retail  #Shanghai  #Cemento  #Stampa 3D  #HATCH Architects 

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