AC DESIGN - WONBLY Art Center interprets the identity brand with soft lines and light
  1. Home
  2. Award 2022
  3. Retail
  4. WONBLY Art Center interprets the identity brand with soft lines and light

WONBLY Art Center interprets the identity brand with soft lines and light


Retail  /  Completed

The past over 30 years have witnessed the uprising and development of WONBLY, an old brand of Chinese clothing industry. In 2021, WONBLY took steps to transform at such an important moment, aiming to provide experiential services and products for the new retail and new consumption era, and to implement a new strategy - double upgrade of scene+product. There’s a play of aesthetic germination on earth, the habitat of human beings. The light pours down from the cave roof. Rock texture, water, terraces and curves are here and there. The natural scenery teaches human beings the first lesson of aesthetics, helping us take the first step to pursue the beauty of clothing. Taking inspiration form natural scenery, the designer takes the eye of sky as the visual center of the whole building. The staircase is a link that connects different functional zones. The original two-story building is changed to four floors, which not only expands the usable space area, but makes the visual experience more compact and content. In this way, it expands the usable space area while making the visual experience more compact and content. Furthermore, the space obtains a larger operating area that accommodates more products and ensures people have more space experience. The light overhead seems to be magic, driving people to look up. The focused light in the space can attract everyone's attention to the greatest extent. People walk forward with excitement to the second floor, which is closer the the light. In the first floor, the clothing hanger with black steel frame structure is like an isolated existence, independent and proud, but is an excellent device to catch people's attention. In the curvaceous space, this kind of clothing hanger breaks the softness and silence of the space precisely. This kind of conflict can exploit the maximum commercial value of the space, and its attention makes this place the best product display area. There are many kinds of beautiful lines in nature, such as terraced fields and flowing water, which give birth to life and bring opportunities for human reproduction. The repeated lines are vibrant and desirable rather than monotonous. We make use of this beautiful range and the simplest materials to outline the details of the whole space and describe the complex lasting for thousands of years. Getting rid of artificial beauty, we use two elements of rough and delicate to express the feeling of space, use the traces of nature to deduce the great beauty, show wisdom and attitude by beautiful clothes, and interpret the comfortable concept of the brand by soft lines and light, thus helping WONBLY with its transformation and upgrading.


 1520 mq
 1988 Vision


Founded in 2015, AC DESIGN GROUP is a research institution specializing in space design and the most valuable design company in the future. Good at finding inspiration from nature and its mechanisms, seeking to surround and cover spaces in a way that uses minimal materials and energy, full of curiosity and perseverance, innovation is never-ending. Provide professional design services for a number of listed companies, China's top 500 companies, and successful people in different fields.


#Shortlisted #Cina  #Ceramica  #Centro culturale  #Grc  #Marmo  #Changsha  #Pavimentazione in marmo  #AC DESIGN  #Mostra - Allestimento 

© Maggioli SpA • THE PLAN • Via del Pratello 8 • 40122 Bologna, Italy • T +39 051 227634 • P. IVA 02066400405 • ISSN 2499-6602 • E-ISSN 2385-2054
ITC Avant Garde Gothic® is a trademark of Monotype ITC Inc. registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.