Joe Cheng, Ken Hu, Weidong Song - A kingdom of rare and migratory birds: Wucheng Migratory Bird Exhibition Center
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A kingdom of rare and migratory birds: Wucheng Migratory Bird Exhibition Center

Joe Cheng, Ken Hu, Weidong Song

Interior  /  Completed
Joe Cheng, Ken Hu, Weidong Song

The project is located in Wucheng Town, Jiangxi Province, China, known as the hometown of cranes which a nearby place of Poyang Lake, and it is also one of the first six wetlands in China to be included in the list of significant wetlands in the world. With suitable geography and climate, nearly 100,000 migratory birds come to spend the winter here every year, which is very spectacular. Today's Wucheng has become the "Kingdom of Rare Birds and Migratory Birds", attracting a large number of tourists to watch birds every year. Relying on the unique ecological resources and rich cultural accumulation, it hopes to build a cultural tourism ecological town. As the core project of the migratory bird town, the Wucheng Migratory Bird Exhibition Center will become the permanent venue of the International Conference on Migratory Bird Protection. Every region breeds a unique spirit, which is the symbol of civilization and the soul of culture. Cranes, which symbolize strong aesthetic and moral significance in traditional Chinese culture, can best reflect the civilization of Wucheng wetland. The white crane, a national first-class protected animal and an endangered species in the world, is only about 4,000 left in the world. 95% of the white cranes fly over several thousand kilometers in the cold winter every year, and come to Poyang Lake to spend the winter. The architectural design takes the white crane as the prototype, and artistically uses the modeling method of Chinese origami art, forming a vivid architectural form like a white crane flying from the sky and inhabiting the lake. In order to integrate the internal and external environment, the interior design echoes the building structure. From the perspective of a migratory bird, the designer combines traditional Chinese origami culture and ecological environment with modern design techniques of de-decoration to create a pure space, allowing visitors to experience the livable place for "migratory birds". The interior design conforms to the structure of the original building. It is envisaged to introduce nature into the interior, rationally plan the circulation and functional layout, and deepen the humanized consideration of details. The angled ceiling in the lobby perfectly transitions and integrates the origami art of the architecture into the interior, which not only reflects the traditional Chinese culture, but also makes the stern space more vivid and artistic. The large-area floor-to-ceiling windows have been well preserved, introducing natural light and outdoor natural environment, fully considering the coordination with the environment, which giving top priority to the combination of design and environmental friendliness. Living in bustle cities, people are like migratory birds, they are also hoping to migrate to a comfortable and relaxing habitat for experiencing nature and looking for inner peace. Through design, the designer tells the story of migratory birds flying across the ocean and returning to their spiritual home, it presenting a habitat for "urban migratory birds" that is integrated with nature and loyal to nature. Birds rested on the lake, and the water was sparkling with ripples. The aroma of soil and wood is their favorite flavor. Taking the integration of nature elements and de-decoration technology as the design concept, the interior is dominated by warm colors such as soft bronze, natural wood and gray to purify the inner noise of visitors. A large area of the wall is made of local traditional materials, rammed loam, which artistically dyes a picture of a rippling lake. The wall conveys a longing for natural life and a feeling of primitive culture. The rough texture softens the seriousness of the convention space, giving visitors a comfortable and relaxed mood to experience the migratory bird culture and the regional culture of Wucheng.


 22751 mq
 CCD/Cheng Chung Design & UCD/Urban Collection Design
 Cheng Chung Design (HK) Ltd.


Joe Cheng
CCD Founder & Chairman
Mr. Joe Cheng has over thirty years of experience in hospitality design. With the design concept of “Eastern artistic conception in Western form ", he is well-known in the field of international hotel interior design. He leading the CCD design team to the forefront of the interior design industry and guiding the contemporary design trend with unique creativity and innovation.

Ken Hu
CCD President & Principal Partner
Mr. Ken Hu has more than 30 years’ experience in interior design industry. After 15 years design career in HBA headquarter, he returned to China and became a partner of CCD. He brought CCD to a more globalized platform, and his unique personal insight and international vision always endows the project with innovation.

Weidong Song
UCD President & CCD Partner
Mr. Song has been engaged in interior design industry for nearly 30 years, and has rich operating experience in large public space and high-end office building project.


#Finalist #Cina  #Centro culturale  #Edificio - Complesso Espositivo  #Jiujiang  #Centro congressi  #Joe Cheng, Ken Hu, Weidong Song 

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