GUOWEI ZHANG - Sanqi Interactive Entertainment Headquarters a future-oriented and people-oriented space
  1. Home
  2. Award 2021
  3. Office&Business
  4. Sanqi Interactive Entertainment Headquarters a future-oriented and people-oriented space

Sanqi Interactive Entertainment Headquarters a future-oriented and people-oriented space


Office&Business  /  Future
Sanqi Interactive Entertainment Global Headquarters sits right at the heart of Pazhou CBD in Guangzhou City, a prestigious location with obvious advantage: Zhujiang New Town and Guangzhou International Finance Center are across the river, forming the “Gold Triangle” of economic development at the central area of Guangzhou and becoming the new engine for creativity and growth of the city in the future.

Sanqi Interactive Entertainment Network Technology Group initiated the design competition in August 2020 to solicit design schemes globally for its future headquarters building. GWP Architects team led by Chief Architect John Zhang competed with many other renowned design firms and eventually won with the design concept of “home for fun-loving hearts where joy is created”. GWP will continue to provide comprehensive design services in the upcoming phases of the project.

The design concept of GWP echoes and resonates with corporate culture of Sanqi Interactive Entertainment Network Technology Group (as a leading enterprise in Guangzhou's game entertainment industry). The project design fully balances a series of technical implementation issues such as function, space comfort, ecological energy saving, and assembly construction. GWP proposes to create a future-oriented, people-oriented, lively and interesting space for this headquarters office environment, creating a rich and diverse space experience and interaction.

The design concept “Home for fun-loving hearts where joy is created” matches 37 Interactive’s corporate mission “bringing fun to the world” precisely. 37 Interactive Entertainment Global HQ respects employees’ experiences and focuses on details in order to bring forth products with dedication. It will be another successful example where the corporate and the designer refresh the public recognition of “fun-loving hearts” and “creativity”.

The three-dimensional greening 360° spiral covers the entire building from bottom to top. To adapt to the characteristics of Lingnan climate, GWP designed a modular skin system on the building's facade. Through controlling the combination of modules, it forms a reasonable way of shading, ensuring natural lighting in the room and reducing solar radiation. It achieves efficient energy-saving control, and giving the building an aesthetic charm. A modular plane system build to adapt to the flexible needs of enterprises for space utilization and the possibility of irregular function conversion . In a standard long and wide box space, office modules, meeting modules, and public activity modules are formulated. The number and location of each module in the standard layer can be flexibly deployed according to needs.

The foundation stone laying ceremony was held in April 2021 and the project is now under construction.


 88000 mq


Guowei Zhang received his bachelor's degree in architecture from the University of California, Los Angeles (UCLA) and his master's degree from both Harvard and MIT. I once served as the Chairman of ChinaGSD of Harvard Student Union, and organized and led Harvard's China trip to participate in several large-scale "SinoUS City and Architecture Forum" and served as a guest. He is currently the founder and principal architect of GWP Architects. He was elected as a director of Harvard University South China Alumni Association in 2017, and was elected as one of the top ten Chinese design elites in 2018. He later served as the DEC co-founder of the Huaying Association and the DEC Youth of the Huaying Association. Chairman of Design Development Plan, elected as Vice Chairman of Shenzhen Industry Alliance in 2021.

© Maggioli SpA • THE PLAN • Via del Pratello 8 • 40122 Bologna, Italy • T +39 051 227634 • P. IVA 02066400405 • ISSN 2499-6602 • E-ISSN 2385-2054
ITC Avant Garde Gothic® is a trademark of Monotype ITC Inc. registered in the U.S. Patent and Trademark Office and which may be registered in certain other jurisdictions.