SEGB - gb exhibit pavilion, works and researches on flexible and light temporary structures
NATOFFICE - christian gasparini architetto
Special Projects
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Completed
The exhibit pavilion for GB Gnudi Bruno works and researches on flexible and light temporary structures. It tries to represent products and technologies, involved to create extremely advanced and innovative packaging systems, that outline Bologna district worldwide known as the "packaging valley".
The module, with its infinite mash-up as structure, and the cardboard, with its layers and sides as material, are the generative, spatial, architectural and aesthetic elements of the project, able to witness a process that produces the containers for any product today in the world market, from syringes to biscuits.
The big assembly line machines are the actors of the space but are contained inside a curtain wall of C-shaped cardboard modules that are raised or not depending on the indoor uses’ range spaces: so at the foyer corner we have the reception-infopoint with a wardrobe behind, placed in continuity with the meeting room and more detached the service room, while in the middle the bar /cafeteria becomes the distributive and connecting element of the space. Around it, in addition to the machines, are set tables and chairs, intended as leisure and information spaces. at the top, a quadrangular structure is hanging, parallel to the sides of the pavilion: it highlights the company's brand and graphics, to signal its presence in the exhibition. The juxtapposed and rotated C modules switch the edge, reproducing the box material and shape of the packaging system.
Il padiglione espositivo per la ditta GB Gnudi Bruno lavora e fa parte di una ricerca sulle strutture flessibili, temporanee e leggere. Lo stand cerca di rappresentare i prodotti e le tecnologie, messe in campo per creare sistemi di packaging estremamente evoluti ed innovativi, che fanno dell’area bolognese la “packaging valley” mondiale.
Il modulo, con le sue infinite combinazioni come struttura e il cartone con le sue stratificazioni e facce come materiale sono gli elementi generativi, spaziali, architettonici ed estetico - materici del progetto, atto a testimoniare un processo produttivo, che costruisce i contenitori per qualsivoglia prodotto oggi in commercio, dalle siringhe ai biscotti.
Le grandi macchine in linea a produzione continua sono gli attori dello spazio, ma sono contenute all’interno di un bordo perimetrale di moduli a C in cartone che si elevano o meno a seconda del sistema di spazi d’uso interni: così all’angolo di ingresso abbiamo la reception-infopoint con il guardaroba retrostante, posto in continuità con la sala riunioni e più staccato lo spazio del service, mentre al centro come elemento distributivo e di raccordo è collocato il bar/caffetteria. attorno ad esso, oltre alle macchine, sono collocati i tavoli e le sedute, intesi come spazi del leisure e dell’informazione. In alto appesa, una struttura quadrangolare parallela ai lati del padiglione mette in evidenza il brand e la grafica della ditta, per segnalarne la presenza nella esposizione. I moduli a C giustapposti ed alternati muovono il perimetro, riproducendo il materiale e la forma a scatola di molti dei prodotti.
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Main Facade_ Hospitality Point
filippo poli
Iron Hanging Frame - Comunication Roof
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Detail_Chatting Space - Cardboard Tables
filippo poli
Detail _Modular Shelves - Cardboard Bearing Walls
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Detail_Tree Pot and Brand Banner - Cardboard C Shaped Module
Milano
Italia
GB Gnudi Bruno
05/2018
300 m2
NATOFFICE - christian gasparini architetto
jose ignacio gonzalez sierra - sara piccinini - ludovica scarpa
a&m production
green design I barbara punti - art and communication I michela gilioli . Kalimera
Filippo Poli
Curriculum
Founded in Reggio Emilia by Christian Gasparini, NAT OFFICE turns its attention to the relationship between architecture, city and landscape and investigates modular structures, intertwining scales, typologies, spaces for a new identity between place and people: Architecture becomes a medium between Nature and Technology. The practice extends its approach to different areas: masterplan/landscape, cultural/public, learning/worship, sport/leisure, working/office, temporary/exhibit and living/housing. Participation to design competitions allows experimentation: the office won several architectural competitions in Italy and abroad NAT Office’ s works received many awards, such us Architizer A+Awards - New York and American Architecture Prize - Los Angeles in 2017 (RABM), Archdaily Boty candidate, Inarcassa and Cicop Award – Firenze in 2018 (HLBH), BigSee Architecture Award - Lubiana, London International Creative Competition – London and DNA Paris Design Award - Paris in 2019 (HHCR).
