Globe Live is a new flagship experience for the refreshed Globe brand. It is situated on the Bonifacio High Street greenbelt and activates two public plazas and surrounding open-air terraces. Globe Live is strategically designed to act as a lifestyle retail hub and entertainment arts venue, engaging directly with the public.
From an architectural perspective, Globe Live converts into one of two modes: interconnected retail space and dramatic amphitheater performance space. The entire structure creates a distinct flagship format, 150m-long with two retail stores connected by a 36m long glass bridge which was designed in collaboration with leading structural engineers. Hydraulically-operated LED screens are able to shift towards the center of the bridge for performances, a consideration which required complex structural analysis and design. Seismic conditions and existing underground services necessitated the design of micro-pile foundations and seismic isolation joints to separate the retail stores from the glass bridge.
Globe Live is a transformable structure that embodies the company’s focus on media content, leveraging the outdoor plazas for live performances, broadcast events and as a venue for Globe Studios’ original shows. Its defining glass bridge transforms into a floating stage, providing the public with the opportunity to experience the arts, reflecting the shift of the company’s focus from selling mere bandwidth to emerging as a premier content provider throughout the Philippines.
Globe is committed to engaging talent from the new generation of Philippine artists and performers. While the primary goals define the large public space as an entertainment venue and connected retail experience, the space is also designed to support both paid guest seating and open seating for anyone interested to participate. The lawn surrounding the amphitheater allows performances to be shared with the community-at-large, inspiring them with live entertainment. These unique aspects allow Globe Live to transform from a retail experience into an entertainment venue designed to engage and invite people regardless of social or economic strata.
Globe Live responds to numerous program elements from urban public space, multiple circulation intersections and the primary retail experience areas. A state-of-the-art green screen production studio, green room spaces for performers and support functions for a variety of venue configurations are designed into the structure.
For Globe, this site is the pinnacle experience blending both the product and service offer of Philippine leading technology companies and the continuously expanding creative offer of the entertainment community. Globe has taken content to new levels by providing locally-sourced Filipino performers and producers with a channel for local productions. Globe has also sponsored a TV series for young people to create new narratives shot on their mobile devices and activated across the digital space. While the architecture is distinct and designed to fit into a complex site condition the true innovation is the extent to which Globe has used the solution to unlock an entirely new generation of creativity.
Eight Inc. engages in brand defining transformations for top global companies and small niche players in a design-led approach to create meaningful and innovative customer experiences that lead to business success. Our approach allows us to leverage both our strategic value as a design partner as well as the inherent value of our multi-disciplinary and multi-cultural teams.
Eight is comprised of business creatives, strategic architects, industrial, digital and brand communications designers who work collaboratively, defying category constraints to create rich, holistic experiences.