A bit of history
“THE PLAN - Architecture & Technologies in Detail”, published by The Plan editions on behalf Centauro Edizioni Scientifiche, Bologna (Italy), was founded in 2001.
Since 2007, THE PLAN has become bimonthly and today, with 8 issues released every year (6 regular and 2 special issues), THE PLAN is one of the most acclaimed architecture and design reviews on the market.
Thanks to its strongly international approach, it is one of the most widely distributed and read magazines in Italy and worldwide, with an important readership of professionals from the sectors of architecture, design, building and real estate as well as universities faculties.
With subscribers in 70 countries and distribution in newsstands, airports, railway stations, shopping malls, bookstores, in more than 60 countries, our publication is a real working tool not just a magazine to leaf through.
Since 2011, has come a new editorial committee, formed by leading international architects and designers which provide editorial critiques for each issue: among them, Will Alsop, Boris Podrecca, Stefan Behnisch, Alex de Rijke, Bernard Tschumi, Kim Herforth Nielsen, Craig Dykers, Francine Houben. The editorial committee changes on a yearly basis, hosting eight famous architects and designers from all over the world every twelve months.
THE PLAN is not only a coffee-table mag, but also a usefull working tool. Our editorial strategy right from the start has been to present architecture projects as information and learning tools, highly profitable for the professionals who read them.
Texts are in English and Italian while the construction details are in English, Italian, German and Spanish. All photographs, drawings and graphic details follow the same format, ensuring ease of reading and reference.
THE PLAN’s editorial approach is to provide in-depth understanding of the architectures reviewed.
Content quality is a major prerequisite. Each project is prepared with the utmost attention, from the construction details up to images and graphic design. Special focus is given to the link between project design and realisation, especially to the way architects, designers and construction companies worked together. Each issue of the THE PLAN contains architecture, editorials, projects, technology and significant space is dedicated to architectural elements and materials produced by the industry. In 2010, we launched the new portal of THE PLAN (www.theplan.it), containing our full historical archive and a theme-by-theme internal search-engine, along with previously unreleased projects.
The magazine is addressed to the following target readership:
Architects, Designers, Engineers
Architecture, Design and Engineering practices
Real Estate companies and Developers
Public and private institutions
Large and local retailers
Bookstores, Museum bookstores
Individual non-professional readership